Music Video Synopsis

What is the overall idea for your music video? (Genre Theory)

The band leader (protagonist) is madly in love with a female whom is stereotypically scantily clad.             Throughout the music video the band does rebellious things in order to attract the female’s attention, however it does not work. The Social Animal music video is characterized by the performance and narrative typologies according to Firth. Furthermore, we choose to use a light hearted story-line because from our research we found this is common in a punk rock music video.

What generic devices are you using? (Genre Theory)

In The Social Animal music video we are going to feature a live performance which is going to include live instrumentation such as guitar which is typical to the punk rock genre. By including instrumentation it meets the needs of our audience and fulfils their entertainment needs. In addition, we are going to include dark lightning in our music video because it connotes darkness a common association of this genre and we believe the audience will be able to relate to the use of this colour because it meets their expectations.

In our punk rock music video

How will you conform/challenge convention? (Genre Theory)

In The Social Animal music video we are going to conform to the gender stereotypes of the punk rock genre. The female is going to portrayed as scantily clad and the men are going to be messy and unkempt. This is to portray the men as rebellious and not caring what people think of them through their appearance, As opposed to a scantily clad female with appearance being everything.

What narrative devices (narrative theory) are you going to deploy in your music video?

We are going to deploy Propp’s narrative theory to the music video whilst also using Firth characterized typologies of performance and narrative.

Are you going to challenge/conform to narrative convention? (narrative theory)

We are going to conform to the narrative convention because we believe it fulfils the audience’s needs and expectations of a punk rock music video and differing too much from that might have a negative effect.

How are you going to appeal to audience? (Uses and Gratifications)

We are going to appeal to the audience by providing live instrumentation in our music video; from our research we found it is a common expectation of a punk rock audience. In addition we are following a boy like’s girl narrative framework and the audience will have possibly experienced this in the life, therefore by using a real problem we hope to show the audience The Social Animal can relate to them. In researching this genre collectively we found audiences like to relate to a punk rock band or artist.

How will you engage with the audience? (Uses and Gratifications)

We believe our song engages the audience because it discusses a experience that our audiences might be going through or will go through in the life.  In addition we are going to edit our music video to include straight cuts in order to create a high energy which is commonly founded in a punk rock music video. By providing high energy we hope it will fulfil the needs and expectations of our punk rock audience.

Could your music video be criticised in any way? (Uses and Gratifications)

Our music video could be criticised because we are going to encourage teenage rebellion.  This will be shown in the band’s actions in order to win over the female character (villain). However, rebellion is typical to this genre therefore it is expected to our audiences.

Song, First Class Killer by All She Said

I remember the words I was told as soon as I spoke of her

You better not she’s a first class killer She’ll take you down as I’m sure

My heart in chains (chains)

Just let the rain (just let the rain)

I couldn’t stop myself to say

Chorus

Well, Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

Black hair and blue eyes beaming and you know ya kno-oh

I couldn’t stop myself to let go

Unlock these chains (chains)

Throw the key away (throw the key away)

You’ve got my heart yeah (yeah, yeah)

Chorus

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

X2

And all my chances (chances), I can’t seem to get with you

Crumble to pieces, I’ll never be with you

Black hair and blue eyes beaming and ya know (ya know)

I couldn’t stop myself let go

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

I'll never get with you

http://www.unsigned.com/allshesaid

Band Profile

Band Members

Olli George - Drummer

Bill Jones - Bassist

Chris Stevens – Guitarist/Vocals

Rick Power- Vocals/Guitarist

About Band

The Social Animal is a punk rock band from Los Angeles, California, USA. The Social Animal started their career in Olli’s basement in 2009 as a threesome, and Rick was shortly introduced to the band and completed the line-up in 2010. Influenced by the likes of My Chemical Romance and The Ramones, The Social Animal has quickly built a repertoire as being talented songwriters and musicians. Unsigned.co.uk have commented ‘The Social Animal are a breath of fresh air and truly represents what is it to be a punk band, they have a bright future ahead of them and should keep on rocking!’

The Social Animal has gained a small fan base from performing in local music venues and self-promotion on sites such as Twitter and Facebook. The band finds it significant to thank their fans with writing good music and social interaction because they remember how it feels to idolise a band/artist growing up.  They also believe their fans keep them rocking because without them they would be nothing and will probably be in Olli’s basement annoying his mother with their late night jamming sessions.

For additional band information such please visit www.twitter.com/thesocialanimal or www.facebook.com/thesocialanimal

Institutions

Major Institutions:

·       A major music institution is one of the main 4 Warner music group, EMI, Sony and Universal Studios.

·       These companies dictate which music we hear and practically control the music in our ears, by hiring bands and artists of a particular genre or style and promoting it on all the media outlets at their disposal they can make or break a new band

·       Each of the major companies consist of many smaller companies including, Creative Artists Agency and Apple Inc (runs the largest music store, the itunes.)

Minor Institution:

·       Independent companies

·       Minor companies that produce music and support upcoming bands and artists on their own

·       They have no funding from higher sources

Warner Music Group

What companies does it own? Is this significant?

Warner Music Group

Would they be a suitable organisation to work for this project?

WMG are suitable for our project as they have aided the career of many artists which they have signed, who simultaneously are in the same genre of music as our research project. Green Day and Kiss are 2 of many artist/groups that fall under these categories.

Does it have a production and distribution element?

Warner Music or Chappell Music is a music publishing company with an international market. Warner music group is a large contributor in the creation of advanced strategies for the marketing and promotion of songwriters and their music.

Alternative Distribution Alliance was created in 1993 and focuses on the independent music business. It gives them access to a flexible distribution system, and the effectiveness of a major label.

What do you notice about the genre of music?

They have a variety of genres including rap, r&b, rock and popular culture. Their variety shows they are able to distribute anywhere from a mass demographic to a niche audience. It also shows that they are interested in all kinds of music and don’t focus all their attention and money on one genre, which means they are more well-known and successful.

What companies does it own? Is this significant?

Warner music group works with companies such as Rhino records and Resprise Records, in the past they have worked with Roadrunner Records. Each of these have artists signed to them whose music is of the same or similar genre to the genre we have chosen for our coursework. E.g.: Punk Rock

What artists are signed to them?

Plan B, Green Day, The White Stripes, Michael Bublé’ and Bruno Mars.