You MUST do the evaluation. I will not be able to offer you any feedback so you will only be able to post what you have got! Disappointed!
Tuesday, 13 December 2011
Sunday, 4 December 2011
Audience Feedback for Digi-Pak
Strengths:
‘The digi-pak again represents them as being serious as the dark colour used indicate this’
‘I like how the red writing contrasts with the black and white photograph because it successfully makes us notice the band name’
‘I like that the track listing is clear on the back of the digi-pak and also the background relates to an environment which animals are kept linking back to the name of the band’
Weaknesses:
‘The font used for the track list is very simple which looks a bit odd
‘The digi-pak again represents them as being serious as the dark colour used indicate this’
‘I like how the red writing contrasts with the black and white photograph because it successfully makes us notice the band name’
‘I like that the track listing is clear on the back of the digi-pak and also the background relates to an environment which animals are kept linking back to the name of the band’
Weaknesses:
‘The font used for the track list is very simple which looks a bit odd
Audience Feedback for Poster
Strengths:
‘I like how the band members are all the same height and the text underneath compliments this’
‘I like the use of paw prints in the title, because it shows a clear link to the band’
‘I like how the red writing stands out and it related to the punk rock genre’
‘The poster shows the band to be representing youth by the united front they are taking and the colours used give the impression that they are serious about their music’
‘The use of the animal paw print gives the extra connotations of the "social animal" and helps present the band as a wild child group - like other rock bands’
Weaknesses:
‘I would have liked to seen more than the band members faces’
‘There isn't much information included on the poster so we don't really get a feel for it’
‘I would have liked to have seen the same font used throughout the poster.
‘The photographs used of the band could have been more vibrant’
‘I like how the band members are all the same height and the text underneath compliments this’
‘I like the use of paw prints in the title, because it shows a clear link to the band’
‘I like how the red writing stands out and it related to the punk rock genre’
‘The poster shows the band to be representing youth by the united front they are taking and the colours used give the impression that they are serious about their music’
‘The use of the animal paw print gives the extra connotations of the "social animal" and helps present the band as a wild child group - like other rock bands’
Weaknesses:
‘I would have liked to seen more than the band members faces’
‘There isn't much information included on the poster so we don't really get a feel for it’
‘I would have liked to have seen the same font used throughout the poster.
‘The photographs used of the band could have been more vibrant’
Wednesday, 23 November 2011
Monday, 21 November 2011
Thursday, 17 November 2011
Audience Feedback
Strengths
· - Good use of audience it helps to create a sense of realism.
· - Effective use of characters, good.
· - Hand held camera shots
· - Close up shots
· - Identification of lead singer and band
· - Lighting
· - Eye contact with lead singer
· -‘The video follows a sense of genre quite well since the majority of it is performance based, which is what you associate with the punk rock genre’.
· - ‘A key good scene was when Chris (lead singer) walked past Catherine (lead female) as it worked well with the narrative’.
· - ‘Very obvious what the genre is’.
· - Good lighting in the performance
· - Good introduction of band.
· - ‘Captures audience straight away from introduction’
· - ‘Really like the lighting when they are playing the guitars’
· - ‘The camera shot in the park setting fits in very well’.
· - Variation of camera shots.
· - ‘Like how you introduce each character at the beginning’
· - ‘Like the shots used’
· - ‘Looks like a real band’
· - Fast edits works well with style of song
· - Transitions show flashbacks clearly
· - Close up shots of members introduce them well
· - Long shots performing show band as one
· - Costume links to genre
· - Instruments are expected
· - ‘Flashing lights in band setting typical of music videos and creative- good effect.
· -‘Good video, varying shots make the video fast paced and interesting’.
· -‘Band is a good generic convention showing unity’.
· -‘There are good camera shots highlighting the musical instruments the main focus of Indie bands overall there is a very good balance of narrative and performance’
Weaknesses
· - The characterisation of the female lead
· - The lead male pushing away the female character is not clear
· - Singing out of sync
· - ‘A key bad scene was when Chris was singing at the camera as the singing at the end did not match his mouth’.
· - ‘Shaking camera movement when he is walking down the street, otherwise good shots and movement’.
· - ‘More narrative, just a little’.
· -‘The storyline just stops halfway, it doesn’t make sense’
· - Out of sync due to incompletion
· - Good song choice
· - Confusing why singer wears headphones when performing
· - Cuts from band jumping to standing still
· - ‘Cuts to girls reaction to push later than expected = confusing’.
· - Don’t see girl until after singer and drummer talk about her.
Sunday, 18 September 2011
Music Video Synopsis
What is the overall idea for your music video? (Genre Theory)
The band leader (protagonist) is madly in love with a female whom is stereotypically scantily clad. Throughout the music video the band does rebellious things in order to attract the female’s attention, however it does not work. The Social Animal music video is characterized by the performance and narrative typologies according to Firth. Furthermore, we choose to use a light hearted story-line because from our research we found this is common in a punk rock music video.
What generic devices are you using? (Genre Theory)
In The Social Animal music video we are going to feature a live performance which is going to include live instrumentation such as guitar which is typical to the punk rock genre. By including instrumentation it meets the needs of our audience and fulfils their entertainment needs. In addition, we are going to include dark lightning in our music video because it connotes darkness a common association of this genre and we believe the audience will be able to relate to the use of this colour because it meets their expectations.
In our punk rock music video
How will you conform/challenge convention? (Genre Theory)
In The Social Animal music video we are going to conform to the gender stereotypes of the punk rock genre. The female is going to portrayed as scantily clad and the men are going to be messy and unkempt. This is to portray the men as rebellious and not caring what people think of them through their appearance, As opposed to a scantily clad female with appearance being everything.
What narrative devices (narrative theory) are you going to deploy in your music video?
We are going to deploy Propp’s narrative theory to the music video whilst also using Firth characterized typologies of performance and narrative.
Are you going to challenge/conform to narrative convention? (narrative theory)
We are going to conform to the narrative convention because we believe it fulfils the audience’s needs and expectations of a punk rock music video and differing too much from that might have a negative effect.
How are you going to appeal to audience? (Uses and Gratifications)
We are going to appeal to the audience by providing live instrumentation in our music video; from our research we found it is a common expectation of a punk rock audience. In addition we are following a boy like’s girl narrative framework and the audience will have possibly experienced this in the life, therefore by using a real problem we hope to show the audience The Social Animal can relate to them. In researching this genre collectively we found audiences like to relate to a punk rock band or artist.
How will you engage with the audience? (Uses and Gratifications)
We believe our song engages the audience because it discusses a experience that our audiences might be going through or will go through in the life. In addition we are going to edit our music video to include straight cuts in order to create a high energy which is commonly founded in a punk rock music video. By providing high energy we hope it will fulfil the needs and expectations of our punk rock audience.
Could your music video be criticised in any way? (Uses and Gratifications)
Our music video could be criticised because we are going to encourage teenage rebellion. This will be shown in the band’s actions in order to win over the female character (villain). However, rebellion is typical to this genre therefore it is expected to our audiences.
Song, First Class Killer by All She Said
I remember the words I was told as soon as I spoke of her
http://www.unsigned.com/allshesaid
You better not she’s a first class killer She’ll take you down as I’m sure
My heart in chains (chains)
Just let the rain (just let the rain)
I couldn’t stop myself to say
Chorus
Well, Say oh, say ohoh
I love ya, I love ya
Say oh, say ohohoh
Lalalalala
Black hair and blue eyes beaming and you know ya kno-oh
I couldn’t stop myself to let go
Unlock these chains (chains)
Throw the key away (throw the key away)
You’ve got my heart yeah (yeah, yeah)
Chorus
Say oh, say ohoh
I love ya, I love ya
Say oh, say ohohoh
Lalalalala
X2
And all my chances (chances), I can’t seem to get with you
Crumble to pieces, I’ll never be with you
Black hair and blue eyes beaming and ya know (ya know)
I couldn’t stop myself let go
Say oh, say ohoh
I love ya, I love ya
Say oh, say ohohoh
Lalalalala
Say oh, say ohoh
I love ya, I love ya
Say oh, say ohohoh
I'll never get with you
http://www.unsigned.com/allshesaid
Band Profile
Band Members
Olli George - Drummer
Bill Jones - Bassist
Chris Stevens – Guitarist/Vocals
Rick Power- Vocals/Guitarist
About Band
The Social Animal is a punk rock band from Los Angeles, California, USA. The Social Animal started their career in Olli’s basement in 2009 as a threesome, and Rick was shortly introduced to the band and completed the line-up in 2010. Influenced by the likes of My Chemical Romance and The Ramones, The Social Animal has quickly built a repertoire as being talented songwriters and musicians. Unsigned.co.uk have commented ‘The Social Animal are a breath of fresh air and truly represents what is it to be a punk band, they have a bright future ahead of them and should keep on rocking!’
The Social Animal has gained a small fan base from performing in local music venues and self-promotion on sites such as Twitter and Facebook. The band finds it significant to thank their fans with writing good music and social interaction because they remember how it feels to idolise a band/artist growing up. They also believe their fans keep them rocking because without them they would be nothing and will probably be in Olli’s basement annoying his mother with their late night jamming sessions.
For additional band information such please visit www.twitter.com/thesocialanimal or www.facebook.com/thesocialanimal
Thursday, 1 September 2011
Institutions
Major Institutions:
· A major music institution is one of the main 4 Warner music group, EMI, Sony and Universal Studios.
· These companies dictate which music we hear and practically control the music in our ears, by hiring bands and artists of a particular genre or style and promoting it on all the media outlets at their disposal they can make or break a new band
· Each of the major companies consist of many smaller companies including, Creative Artists Agency and Apple Inc (runs the largest music store, the itunes.)
Minor Institution:
· Independent companies
· Minor companies that produce music and support upcoming bands and artists on their own
· They have no funding from higher sources
What companies does it own? Is this significant?
Warner Music Group
Would they be a suitable organisation to work for this project?
WMG are suitable for our project as they have aided the career of many artists which they have signed, who simultaneously are in the same genre of music as our research project. Green Day and Kiss are 2 of many artist/groups that fall under these categories.
Does it have a production and distribution element?
Warner Music or Chappell Music is a music publishing company with an international market. Warner music group is a large contributor in the creation of advanced strategies for the marketing and promotion of songwriters and their music.
Alternative Distribution Alliance was created in 1993 and focuses on the independent music business. It gives them access to a flexible distribution system, and the effectiveness of a major label.
What do you notice about the genre of music?
They have a variety of genres including rap, r&b, rock and popular culture. Their variety shows they are able to distribute anywhere from a mass demographic to a niche audience. It also shows that they are interested in all kinds of music and don’t focus all their attention and money on one genre, which means they are more well-known and successful.
What companies does it own? Is this significant?
Warner music group works with companies such as Rhino records and Resprise Records, in the past they have worked with Roadrunner Records. Each of these have artists signed to them whose music is of the same or similar genre to the genre we have chosen for our coursework. E.g.: Punk Rock
What artists are signed to them?
Plan B, Green Day, The White Stripes, Michael Bublé’ and Bruno Mars.
Saturday, 9 July 2011
Tuesday, 21 June 2011
Led Zeppelin In Through The Out Door
Image:
- The bar looks rough and so gives an edgy feel.
- The barman has tattoos which makes him look aggressive.
- The man at the bar is sitting alone and looks unhappy.
Text:
- Their is no text on the cover, this makes the album myterious
Genre:
- The setting and costumes give a clue to the genre as it's rough and edgy.
Target Audience:
- The use of men means mean can relate to it more and their age suggests that it would appeal to older men rather than young boys or teenagers.
Representation:
- Representation of men
- The image shows the bar from another angle and it looks messy which suggests anarchy which is associated with the rock genre.
- The image shows the man in a white suite who appears on the cover, inlay and on the back which suggests he's the main focus of the album.
- There's a song list which helps the audience relate to the band because they get an idea of what the songs are about.
Pink Floyd A Momentary Lapse of Reason
Front:![]()
Image:
- The beds look like a graveyard and the man looks like he is greiving, which could represent the genre because it looks lonely and sad which could be expected in the rock genre unlike, for example the pop genre.
- The setting is very isolated and loney
- The colours are very dull and dreary
Text:
- The text is very simple which gives an idea of how old the album is because it doesn't look as trendy.
- The inlay is also very plain
- It holds the image on the cover, which keeps a running theme.
- It holds the image on the cover, which keeps a running theme.
- The back of the album is also very plain and doesn't give much indication into the album's genre.
- The song list is on the back helps the audience relate to the album because they get an idea of how the band think.
The Rasmus Hide From The Sun CD
Image:
The image is of a decayed butterfly
The butterfly looks derelict and mistreaten, showing the lack of compassion or emotion towards the album
The butterfly is a countertype to how butterflys are usually percieved or related to, butterflys have connotations of colour and vividness, yet this seems to have all the life drained out of it, this allows us to assume that the band is trying to break away from societys grasp of the media
Text:
"The Rasmus"
"Hide from the sun"
The writing on the rasmus matches the style of the album, there are decomposing leaves around the title, keeping with the theme of the album
Genre:
the creme background contrasts the tones of decaying
half of the background has been tainted with brown smudges
Target Audience:
The lack of colour suggests its for males
The way the image presents itself connotes a lack of respect commonly associated with teenagers
The image is of a decayed butterfly
The butterfly looks derelict and mistreaten, showing the lack of compassion or emotion towards the album
The butterfly is a countertype to how butterflys are usually percieved or related to, butterflys have connotations of colour and vividness, yet this seems to have all the life drained out of it, this allows us to assume that the band is trying to break away from societys grasp of the media
Text:
"The Rasmus"
"Hide from the sun"
The writing on the rasmus matches the style of the album, there are decomposing leaves around the title, keeping with the theme of the album
Genre:
the creme background contrasts the tones of decaying
half of the background has been tainted with brown smudges
Target Audience:
The lack of colour suggests its for males
The way the image presents itself connotes a lack of respect commonly associated with teenagers
left side:
The name of the album/artist
names of band members
faded band name in style of album
right side: blank background with the tainted stained colour that is shown in both back and fore ground
Avril Lavigne Goodbye Lullaby CD
Image:
- Girl sat on a piano, looking directly into the camera with a sad expression
- Wearing white, connotes purity
- Feminine dress
- Tattoo on her arm; rebellious
- Black nail varnish
Text:
- Artist name, feminine font and white text
- Album name, basic and in green; relates to the earthly background
Genre:
- The damaged edge along the side makes it look gritty
- Black nail varnish
- Sad expression
Target audience:
- Bright colours make it appeal to women
- The use of a young woman on the cover means women can relate
- Young woman and teenagers
Representation:
- Representation of women
- White dress; pure and innocent
- Sad expression; weak and feeble
Left side:
- Girl sat at piano
- White dress, feminine
- Looking away from the camera
- Skin looks perfect; innocent and something to look at
- Natural background, leaves
Right side:
- Plain black with a yellow star
- The dark colour helps identify the genre
- Image shows her looking into the camera again, plain expression
- Hair covering her eye, can’t make a full relationship between her and the audience
- Still touching the piano, like they’re connected
- White text, pure like her dress
- CD information at the bottom, smaller text
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